Author: May Chi

The Home Depot, GEICO and JC Penney are the top three national advertisers at radio for 2018—each repeating their rankings from last year.

Retailers make or break their year during the period between Thanksgiving and Christmas, which means competitors and analysts pay close attention to in-store and online sales.

The 2018 outlook for radio advertising spend is a mixed bag, according to a recent survey by Borrell Associates for the Radio Advertising Bureau.

Even in a highly fractured media market, radio still captures the public’s attention in a big way.

“More saving, more doing… That’s the power of the Home Depot.” This mantra was heard 2,584,993 times over the airwaves last year, making the home center the No. 1 national radio advertiser for all of 2017.

In today’s digital world, consumers’ path to purchase almost always includes using a search engine.

Media Monitors has named Laurie Logan as its new West Coast Sales Executive.

Marlenne Ruiz, Operations Manager for Media Monitors Dominican Republic, has been promoted to Deputy General Manager with immediate effect.

Media Monitors is proud to announce McClatchy, one of the largest newspaper publishers in the United States, has selected the company as its competitive intelligence provider.