Political Advertising Starts to Hit the Radio Airwaves
In a sure sign that election season is underway, political advertising from both sides of the aisle began hitting the radio airwaves this summer.
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Media Monitors Podcast Listener Survey Results
The Media Monitors Podcast Listener survey was fielded between June 15th and 26th, 2020.
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Media Monitors Category Study – Home Improvement Products & Services
With more time at home, Americans are taking a closer look at their immediate surroundings – and wondering how they might improve them.
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Advertising Priorities During a Pandemic
New analysis released today reveals that the COVID-19 pandemic has significantly altered the nature of radio advertising over the past several weeks.
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CDC Significantly Increases Radio Presence
In the midst of the COVID-19 pandemic, the Centers for Disease Control and Prevention has significantly increased the number of COVID-19 radio PSA’s and ad revenue spend in major target markets.
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A Note From President & CEO of RCS Worldwide Regarding COVID-19 Business Implications
At RCS Worldwide, we believe in the power of communication and sharing information.
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Audience Demographic Variations are Specific to Genre and Even Individual Podcasts
Don’t expect to find the same people listening to “The Joe Rogan Experience” as “Phil in the Blanks,” even if they’re #1 and #2 respectively.
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Niche Podcasts Have More Listeners, Indicating Untapped Advertising Opportunities
Podcast analytics and measurement remain as siloed as ever, even as the industry reaches 1 billion in yearly revenue.
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Niche Podcasts Have More Listeners, Indicating Untapped Advertising Opportunities
Media Monitors today revealed the Top 25 Podcasts based on a recall survey.
